15 Minutes of... BRAND POWER

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	1 Charles Parson - Ephemera (1) Photograph by Max Dupain, (Portrait of Capt. Chas. Parsons, Sixth Div, AIF), 1940. Silver gelatin print, signed and dated in margin below, 22.3 x 18.5cm. (2) The Charles Parsons Story 1915-1990, by Phil Jarratt, published by Charles Parsons & Co, 1990, Sydney, 4to. (3) Service of Thanksgiving for Charles R. Parsons, 1995. (4) Printed note of thanks for sympathy at death of Charles R. Parsons, 1995, enclosing colour photo of Mr & Mrs Charles Parsons. A group of ephemera relating to the famous Australian textile company founded in 1915 by Charles Leslie Parsons, and headed thereafter by successive generations of Charles Parsons. Today, the Charles Parsons Group is Australia's premier textile distributor, best known for its Partex and Gainsborough designer linen and sheeting.	Four (4) $2,500
	2 Jantzen Jantzen swimsuit, c.1935. Purple "Lastex", size 34, crossover bodice, skirt attached to short leg, low cut back, with straps. Contained in a colour printed and illustrated "Jantzen Swimming Suit" cardboard box, c. 1925. Together with Jantzen Australia company profile, c.1950s. 40 silver gelatin prints by Hal Williamson, Sydney, pasted onto boards, back-to-back, some with text, in black cloth album, gold blocked, black leather spine, oblong 4to. Portland Knitting Company (Oregon, USA) was founded in 1910, changing its name to Jantzen Knitting Mills in 1918 after the success of its new wool rib-knit "rowing suit", known as "The Jantzen" after one of its two co-founders. The 1920s started an advertising push to make the Jantzen brand name recognised nationally: the 1920 catalogue featured a female diver in a red Jantzen suit. The logo was modernised by artist Frank Clark in 1928, and became an internationally recognised symbol in Europe and Asia as well. The early 1930s saw great changes in women's swimwear: they were cut lower in the back and armhole area, and began to take account of feminine curves with a more defined bustline. By the mid-1930s different fabrics other than wool were introduced, including "Lastex", a rubberised yarn, blended into cotton or silk to allow better "give" to the suit. This box features the original "Red Diving Girl" logo (pom-pom hat with stripe, swimsuit legs with stripe, long socks with stripe), with the printed catch-phrase "The suit that changed bathing to swimming". The suit features the post-1928 Red Diving Girl logo (no pom-pom, no socks, no stripes). The Australian company opened in Parramatta Road, Lidcombe, Sydney c.1928. The album dates from the 1950s, and contains views of the current factory floor, company departments, offices, cafeteria, current staff members, and one aerial view, each page of the album featuring the "Red Diving Girl" logo in b&w. The board room is also illustrated, with its mural by Douglas Annand which was awarded the John Sulman Prize in 1947.	Three (3) $1,650