XXXX. The Popular Beer
c1960s. Colour screenprint, 75.7 x 50.3cm. Slight crazing, repaired minor tears and discolouration to edges. Linen-backed. Text continues ‘‘Always a winner.” Image includes the beer’s mascot ‘Mr Fourex’, who was created in 1924, along with the XXXX brand. The brand name alludes to the traditional use of “Xs” to indicate..... More