Item #CL179-33 Kennedy For President. Leadership For The 60’s
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Kennedy For President. Leadership For The 60’s

1960. Colour process lithograph poster, 53.6 x 34cm. Repaired tears, missing portions, soiling, old folds. Linen-backed.

Text includes “Democratic National Committee, Washington 6, DC.” Held in JFK Presidential Library & Museum.

Donald Wilson, who was Kennedy’s assistant press secretary, was responsible for the brochures, posters, pamphlets, buttons etc for the 1960 Kennedy campaign. Wilson stated during his oral history interview with the JFK Library that “President Kennedy was fascinated with pictures of himself and extremely critical of them and so the poster was of great interest to him. The big problem in the summer of 1960 was whether to have a serious, mature poster or a smiling poster. At that particular time one of the major arguments being made by the Republicans was that he was not experienced enough to become president, and therefore, this led a lot of people around him, and himself included, in the beginning to think that he should have a rather serious mature poster. I convinced him that he looked wonderful smiling, but it wasn’t easy...” Ref: JFK Library.

Item #CL179-33

Price (AUD): $1,100.00  other currencies

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