Stubbies. The Little Short For The Big Jobs and Surfin’ Stubbies
c1980. Pair of colour screenprint, 25.3 x 49.8cm (approx. each). Minor stains, paper loss, missing portions. Linen-backed. Text continues “The name behind Australia.” In 1972 when the company was established “choosing a catchy name for the new short proved difficult. After many failed suggestions, such as Middies, Slinkies, Runnies and Donkeys, inspiration came from Australia’s favourite drink. Basically, after days of trying to come up with a name, one of the salesmen got up and said ‘This is thirsty work, I’m going out for a stubbie [of beer].’ The meeting went quiet, the same thought crossing their minds…By 1980 Stubbies shorts, known as ‘the little shorts for the big jobs’, became the best-selling men’s short in the country selling over 4.5 million pairs each year.” Ref: Stubbies.
Item #CL189-156
Price (AUD): $990.00 other currencies