War Finance Campaign. National Savings Scheme
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War Finance Campaign. National Savings Scheme

1940. Colour lithograph, 57 x 44.2cm. Foxing, repaired tears and creases to edges. Linen-backed.

Text includes “Open a national savings investment account or buy national saving bonds. Keep this flag flying over New Zealand. Lend to defend the right to be free! E.V. Paul, Government Printer, Wellington.”

Held in Museum of NZ, with the comment “The National Savings Act was enacted in October 1940 to encourage the habit of saving among New Zealanders. This was the first poster to be produced in support of the National Savings scheme and is unusual among New Zealand’s war posters because of the prominence of the nation’s flag. The flag represents freedom, but the motto ‘Lend to defend the right to be free!’ clearly links freedom with the ability to pay for it.”

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Item #CL177-48

Price (AUD): $1,350.00  other currencies

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