Citrus Fruit Is Nature’s Way To Keep You Fit For Work And Play!
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Citrus Fruit Is Nature’s Way To Keep You Fit For Work And Play!

c1920s. Colour lithograph, 101.6 x 63.7cm. Repaired minor tears to edges, slight stains. Linen-backed.

Text continues “H.C. Studios. J.E. Hackett, Print., Melb. Victorian Railways Poster no. 48.”

Sir Harold Winthrop Clapp, Chairman of Commissioners from 1920 to 1939, was responsible for significantly improving and expanding the Victorian Railways network. He promoted the railways with his own design studio (H.C. Studios), creating posters to encourage consumer demand, as indicated in this poster for fruit. He stated “If the demand for fruit can be stimulated, more will be required, consequently more will be grown, and so more transportation will be demanded.” Ref: ADB; Crawford & Humphrey, Consumer Australia: Historical Perspectives, 2010, p29.

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Item #CL193-15

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