Relax Free From Headache. Take Vincent’s Powders With Confidence
c1967. Colour process lithograph, 101.3 x 152cm. Old folds, repaired cracks or perforations, slight stains. Linen-backed. Text continues “Rheumatism, influenza, muscular pains, neuritis, toothache, laryngitis, tonsillitis. Genuine (pink). Reg. trademark. Victory Publicity litho.” Image features a 1967 Fiat 850 Coupé. Vincent’s Powders are “Australian cultural icons, prominent among this country’s repertoire of self-prescribed over-the-counter medications popular in the mid-20th century. And while everyone knew that the combination of aspirin, phenacetin and caffeine in Bex and Vincent’s Powders was used by Australian housewives to help them get through the day, it took a doctor newly arrived from South Africa in the 1960s, Priscilla Kincaid-Smith, to recognise that these substances were addictive and that the massive doses of phenacetin taken by habitual users were causing widespread kidney disease. Eventually, in response to political activism, government controls were put on analgesic products in the 1970s.” Ref: MAAS.
Item #CL193-61
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