Item #CL207-15 Bisto, For all Meat Dishes, Ah! Bisto. Will Owen, 1896–1957 Brit.
Bisto, For all Meat Dishes, Ah! Bisto
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Bisto, For all Meat Dishes, Ah! Bisto

c1919. Colour lithograph, billboard poster in eight sheets, signed in image lower right, 300 x 250cm. Repaired joins and retouching. Linen-backed.

Rare complete billboard-sized poster.

Bisto’s first large marketing campaign was in 1919 with the introduction of the “Bisto Kids”, a cartoon of a brother and sister created by British illustrator Will Owen. Their accompanying ‘Ah! Bisto’ slogan quickly gained popularity. The two characters were used in many adverts and promotions over the years.

The product advertised in this poster, Bisto, was a gravy powder, created by two workers of the Cerebos Salt Works, to satisfy a need expressed by their wives, who wanted a “guaranteed perfect gravy.” The first full-page advertisement for the product appeared in the Daily Mail on 4 February 1910. Ref Wiki.

Item #CL207-15

Price (AUD): $9,950.00  other currencies

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