North Queensland Calls You
1933. Colour lithograph, signed in image lower right, printer's line dated 1933 in lower margin, 81 x 64cm. Minor creases and slight surface marks visible. Linen-backed.
Percy Trompf shows a pith-helmeted traveller cupping his hand to call out, framed by palms and dense tropical foliage in a limited palette of yellow, blue, grey and black. Printed text continues “to a winter holiday in the tropics” and directs enquiries to the Queensland Government Tourist Bureau in Brisbane, Sydney and Melbourne. The gesture turns the slogan “North Queensland calls you” into a literal visual idea, while the cool background and sunlit figure promote the region as an inviting winter escape. The lower margin names Frederick Phillips, Government Printer, Brisbane, and is dated 1933. Issued for the Queensland Government Tourist Bureau, the poster forms part of its sustained interwar campaign to market tropical North Queensland to southern travellers as a warm-weather destination during the Australian winter. Held in the NLA.
Item #CL210-42
Price (AUD): $8,800.00 other currencies