This Is Your Australia—Fresh, Clean, Invigorating. Let’s Keep It This Way
c1970s. Colour process lithograph with photographic image, issuing line in lower margin, 70 x 55cm. Slight surface marks and edge wear. Linen-backed.
A broad Australian beach extends from a crowded bathing area and breaking surf to an open foreground occupied by families beneath bright umbrellas. The small white headline in the upper sky reads “this is your Australia fresh, clean, invigorating”, followed by the darker appeal “let’s keep it this way…” The generous photographic space and restrained typography make the clean coastline itself the campaign’s principal argument. The lower margin states that the poster was produced to support Keep Australia Beautiful by the Gadsden Group of Companies, with J. Gadsden Australia Limited identified below. Corporate sponsorship is deliberately subordinate to the environmental message, which asks viewers to recognise public beaches as a shared national resource requiring care.
Item #CL210-68
Price (AUD): $1,350.00 other currencies