TAA. Baseball, Melbourne, Victoria
c1970s. Colour process print with photographic image, 49 x 74cm. Minor handling marks visible. Linen-backed.
A baseball runner slides hard toward home plate as the catcher bends forward to make the tag, the action filling almost the entire photographic field. At upper right the white TAA mark is followed by “Trans-Australia Airlines” and the wording “Baseball Melbourne Victoria”. The spare layout leaves the sporting photograph to provide impact, using the airline’s identity more as sponsorship or corporate association than as conventional destination advertising. The close viewpoint captures a decisive instant of speed, dust and physical competition, while the soft-focus playing field keeps attention on the two athletes. By pairing the TAA identity with organised baseball in Melbourne, the poster extends airline promotion beyond aircraft and destinations into community and sporting life. No additional event name or explanatory copy interrupts the large photographic image.
Item #CL210-94
Price (AUD): $660.00 other currencies